NOW TV's Senior Brand Strategy & Development Manager reveals all about his career in marketing
"I’ve been very lucky to have had the chance to rebrand a big Business to Consumer (B2C) brand"
Name: Richard Pallister
Job title: Senior Brand Strategy & Development Manager
What area of NOW TV do you work in/do you manage a team, if so what one? I work in the Brand Marketing team; specifically the Brand Strategy & Development team and manage our Brand Copywriter, Elsie.
What do you love most about your role? Working on a genuinely fun brand!
What’s the best thing about working at NOW TV? The people and the culture.
Take us back to when you were little, and tell us what you wanted to be when you grew up? An Astronaut. Or a Cowboy…
Give us a short play by play of what your day looks like, from waking up to heading home: Wake up. Big bowl of Frosties and a glass of orange juice whilst checking FB, Insta etc… Strong start to the day.
An hour on the District Line & SW Trains and I’m in the Sky Gym. Protein shake at the desk, check emails and see how crazy the day is going to be. Everything after that is a bit of a blur – Brand Strategy & Development is mostly long -term projects to better our unique, vibrant brand and set us up to grow faster – whether that be our visual identity, our Tone-of-voice, what we stand for, our brand architecture or how we come across in all customer touch-points. Right now I’m working on developing NOW TV’s brand strategy for 2017/2018 Fiscal Year, how our Brand comes to life in The Hub as well as how we brand and name our exciting new products.
5.30pm comes. And goes. Some days I can get away on time. Others I’m happy to put in a night-shift and burn the midnight oil. Often this is my most productive time of the day. Headphones on. Emails out. Second journey on the glamorous SW Trains and District Line to Wimbledon. I’m home, fed and raring to get stuck into the next episode of The Blacklist. Result!
What do you specialise in (e.g. do you have a role specific speciality?) I’ve been very lucky to have had the chance to rebrand a big Business to Consumer (B2C) brand and then evolve the brand 15 months later. So, if I had to say I specialise in an area, I’d say it’s building a brand – both in terms of the visual identity of it as well as the purpose, personality and the framework which underpins it.
Tell us about a project that you are most proud of and why? The rebrand of NOW TV in March 2015 was my most proud achievement at NOW TV. It was amazing to see a whole business get behind the new brand so enthusiastically. The whole company worked tirelessly to integrate the new brand into their processes; from our advertising to our back-end operations, you could see we had just launched something big – a new, dynamic, disruptive, colourful brand. And a brand which would form the platform for exciting new products like NOW TV Combo and the NOW TV Smart Box. My proudest moment came as the whole company turned out in their most colourful clothes on the 3rd March; the launch day to celebrate the new Brand going live. A big moment.
What’s the most useful bit of feedback you’ve received? Tough one, this. About 18 months ago a previous boss, now my Director, said I should learn to use other people’s skills more. It took a while for me to really take this on board as when I came into NOW TV as a manager, part of me felt like I should have all the answers, and should be able to do everything myself. I’ve now learned that I’m (really) not an expert in every area. Others have more experience in areas which are new to me and I should use their expertise. I’ve now turned this development area into a skill and at the right time, am quick to get other people’s thoughts on my ideas to get the best result. A valuable piece of feedback.
What are your favourite shows on NOW TV? I LOVE The Blacklist and any documentary from Ross Kemp. Westworld, True Detective, Strikeback, Lost and Fortitude were also awesome. BUT, if I’m completely honest, I really do love Geordie Shore and Ex on the Beach. #SorryNotSorry